An offer you present to the marketplace that cannot be compared to any other product or service available, combining an attractive promotion, an unmatchable value proposition, a premium price, and an unbeatable guarantee with a money model (payment terms) that allows you to get paid to acquire new customers
<aside> 🤯 Make people an offer so good they would feel stupid saying no
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In other words, it allows you to sell in a “category of one,” or to “sell in a vacuum.” The resulting purchasing decision for the prospect is now between your product and nothing. So you can sell at whatever price you get the prospect to perceive. As a result, it gets you more customers, at higher ticket prices, for less money.